This cheeky lil’ fellow is a traditional Austrian Vienne Lager with a ginger twist. Brewed to capture the unique ginger flavour. This beer deliverers a citrus pungent aroma leaving a fresh subtle heat on the palette, while delicately reflecting the traditional Vienna style. 

My role in this project was to develop and create the labels and branding for this fundraiser. The purpose was to help Otago Community Hospice. After receiving the story behind the product, I wanted to create something iconic that would stand out from the competitors and thus become a very successful product.